As for the younger JWs being more IT savvy, there is no doubt. But, imagine you are a householder, and you simply 'Google' the term 'Jehovah's Witness.' Don't type 'abuse,' or 'lawsuits,' just 'Jehovah's Witness.' Then, click the Google "News" icon. Try it, right now...
...got it? See the results? They are from actual news outlets, not random 'apostates.' Now ask yourself, as a non-JW householder, why would ANYONE in their right mind be attracted to this group? With headlines like "Groomed Girl for Sex," or "Pedophile Cover-up," or "JW Elder Arrested for Abuse," I would RUN, not walk away from JWs at my door, or at the outdoor carts!! I'd also give them a piece of my mind before slamming the door in their smug faces.
I think the JW.ORG IT department, is mostly impressive to those who are already in, and that it will continue this way. The very fact that sites like THIS one are checked out by so many JW 'lurkers' speaks volumes. Social media has more than 'leveled the playing field.' And, as I mentioned, only the most gullible, and uninformed Non-JW would be attracted to this cult.